Hi. I'm Dana, a product designer with 10+ years of experience.

I believe the key to a successful product is one that is data driven with a big pinch of delight. My goal is to always produce something that is equally usable and beautiful.

🌐 www.danagivens.com
📞 313 - 663 - 6444
✉️ givens.dana@gmail.com

Education

Pratt institue
BFA with a concentration on Graphic design

General Assembly
User Experience Design

Dribbble x Dan Mall
Scaling Design Systems Course

Skills and tools

Figma
User experience design
Visual design
Accessibility (A11y)
Design mentorship
Time management

Design systems
Responsive design
Design strategy
High level concept design
HTML and CSS (Knowledge)
B2B and B2C

Newsela

Student Engagement
I worked with PM’s, UXR, engineers and SME's to create a K-12 student experience that drives engagement via personalization and gamification.

  • I held cross-functional workshops to promote visibility and alignment.

Design system
Over the course of 3 years, my contribution increased usage of the design system amongst internal teams allowing the product org to reduce design/tech debt and maximize person hours.

  • I managed and publish the design system, regularly updating it to reflect new features such as token variables and auto-layout.

  • I used analytics to identify gaps and room for improvement in the system.

  • I provided guidance and mentorship to 2 other designers.

Lead product designer

Sep ‘22 - Feb ‘24

Supported cross-functional teams and the design system team with final UI, hand-off and UAT.

  • Led the effort to design a fully WCAG compliant design system from the ground up by conducting industry research and internal audits.

  • Introduced Figma to the product org which remedied issues with remote work communication and minimized cost and design tools.

Sr. product designer

Jun ‘20 - Sep ‘22

ro

I increased subscription conversion rate by designing the best optimized experience for prospective members. Increased OTC add-on rate by 7%.

Focused on sign up, online visit and checkout funnels.

Conducted brainstorms, UserTesting.com usability tests, wireframes and visual polish.

Sr. product designer (Growth)

Oct ‘19 - May ‘20

Betterment

Weight Watchers

Supported members by providing an ecosystem in which they can create, discover, share and save recipes throughout their WW journey and beyond.and visual polish.

Product designer (Recipes)

Jun ‘19 - Sep ‘19

Visual designer on the growth team. Responsible for creating designs for the pre-member experience.

Designed CMS modules for the WW guest site across 17 intl. markets which led to increased conversion and revenue.

Primary contributor to the WW design system and Kurbo app.

Visual designer (Growth)

May ‘18 - Jun ‘19

I work with designers and engineers to consolidate multiple systems into one WCAG compliant SoT design system.

Staff product designer

Feb ‘24 - Now