Hi. I'm Dana, a designer with over 10 years of experience.

I believe the key to a successful product is one that is data driven with a big pinch of delight. My goal is to always produce something that is equally usable and beautiful.

🌐 www.danagivens.com
📞 313 - 663 - 6444
✉️ givens.dana@gmail.com

Education

Pratt institue
BFA with a concentration on Graphic design

General Assembly
User Experience Design

Dribbble x Dan Mall
Scaling Design Systems Course

Skills and tools

Figma
User experience design
Visual design
Accessibility (A11y)
Design mentorship
Time management

Design systems
Responsive design
Design strategy
High level concept design
HTML and CSS (Knowledge)
B2B and B2C

Betterment

Staff product designer | Feb ‘24 - Present

I work with design and engineering to build a SoT design system that supports coverage across web (React) and app (Flutter) experiences.

  • Consolidated multiple Figma libraries into one SoT design library which led to a 240% increase in the design team’s usage of the new system.

  • Established a governance process for engineering contribution.

Newsela

Lead product designer | Sep ‘22 - Feb ‘24

I worked with PM’s, UXR, engineers and SME's to create K-12 experiences for teachers and students. I also continued to lead efforts on the the design system while providing guidance and mentorship to other designers.

  • Drove the design for a gamified student experience that increased student-led engagement of quizzes and vocab assessments by 15% and 205% respectively.

  • Led the design of a personalized teacher homepage that increased the homepage CTR for the teacher experience by 16.5%.

  • My contribution to the design system increased usage of the system amongst internal teams allowing product org to cut down design/tech debt and maximize person hours.


Lead product designer | Jun ‘20 - Sep ‘22

Introduced Figma to the product org which remedied issues with remote work communication and minimized cost and number of design tools.

Supported cross-functional teams and the design system team with final UI, hand-off and UAT.

Designed a fully WCAG compliant design system from the ground up by by conducting industry research and internal audits.

ro

Sr. product designer | Oct ‘19 - May ‘20

I increased subscription conversion rate by designing the best optimized experience for prospective members. Increased OTC add-on rate by 7%.

Weight Watchers

Product designer | Jun ‘19 - Sep ‘19

Supported members by providing an ecosystem in which they can create, discover, share and save recipes throughout their WW journey and beyond.and visual polish.


Visual designer | May ‘18 - Jun ‘19

Visual designer on the growth team. Responsible for creating designs for the pre-member experience.

Designed CMS modules for the WW guest site across 17 intl. markets which led to increased conversion and revenue.

Primary contributor to the WW design system and Kurbo app.